TSE 2012 – An Inspirational Reversal

Unexpected inspiration is often the most effective.  When a message is the opposite of what we anticipate, it grabs our attention.

The Special Event conference is one of the largest annual gatherings of event professionals in the world.  For their 2012 Opening General Session in Tampa, I was asked to create a closing piece that would inspire attendees & encourage them to work together as an industry to create solutions.  This concept was the perfect fit.