Event producer Janet Caruso was seeking a memorable & disarming way of sharing her passion for her company, Picture Perfect Parties. She wanted a short film for her website that reflected her company’s spirit without feeling like a sales video. We proposed this unique concept as a way of helping prospective clients emotionally connect with the company. It also works as a conversation piece, allowing her to have a ‘warm’ initial discussion with new contacts.
David Tutera is a celebrity wedding planner & host of “My Fair Wedding”, the top-rated television show on Women’s Entertainment Network. He is a frequent guest on shows like Rachel Ray & The View, has authored several books on social event planning, and has product lines with Disney, Joann’s Fabrics, Sears, & Faviana. David’s resume has become so long & his brand so diverse that it had become impossible to effectively share his corporate identity. His team needed a way [...]
Based in NYC, Total Entertainment is a hub for many of the top entertainers and musicians in the country. They also provide complete event production services for both social & corporate events, coordinating both the big picture and the small details. As the company has grown it had become difficult to share with clients the scope of their services & the full-service options they could provide. I worked closely with their creative director Michael Cerbelli to develop a fresh online [...]
The leadership team at ISES knew that their chapters around the world needed an impactful way of sharing their mission & core values. They felt this would create a rallying point for members & allow a simple, effective way for their chapters to recruit new members via websites, social media, & local events. I travelled to EventWorld – ISES’s annual international conference – to capture interviews with members from the U.S. and around the world. We edited this piece on-site [...]
Living Wellness University is a multimedia, interactive medical community that helps their clients experience healthier living. In our first meeting, I was impressed with the passion Dr. Shilpa Saxena & her staff have for improving people’s lives, rather than simply managing their symptoms with medication. I immediately connected with the story they wanted to tell. Our approach was to learn from their leadership team what made their approach special & then find a connectible way of communicating it. We filmed [...]
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